Have you ever got caught up in those knicky-knacky promotional plastic toy campaigns that supermarkets often run to encourage you to buy at their store? You know, as in “spend $x and get a free y” with, usually, a new one every week for z weeks, encouraging you to get them all. I’m sure you know the deal …
Well, I was rather interested to read in various outlets recently, including Books & Publishing and news.com.au, that
Stikeez are gone and now Coles have announced their new range of mini collectables will be 24 pocket-sized books from the famous Treehouse series.
Now, that’s a much better idea.
If you are not Australian, and not parents, grandparents or teachers of young children, you may not know about “the famous Treehouse series”. It started with the book, The 13-storey treehouse, written by Andy Griffiths and illustrated by Terry Denton. This book won the Australian Book Industry Association Awards (ABIA) Book of the Year for Older Children in 2012. Since then, this pair has produced 8 more books in the series, each book adding another 13 storeys to the treehouse, so The 26-storey treehouse (2012), The 39-story treehouse (2013), up to last year’s, or 2019’s, The 117-storey treehouse.
According to news.com.au, Griffiths and Denton “have collaborated with Coles” to produce a special set of 24 pocket-sized books for “the supermarket giant’s latest collectable campaign”. Griffiths says of this special “little” series that many of them
… will feature favourite characters from over the years and give them a chance to really shine.
There will be a couple of feature tours, one through the treehouse, some new episodes, including an elephant on a bicycle which is a sneak peek of a character you will see later in the year when the 130-Storey Treehouse comes out.
Given the huge success of the series – more than 10 million copies sold in Australia, 80 children’s choice awards and 10 ABIA Awards – this collectables campaign would, you’d have to think, be a bit of a winner for Coles. Described as a “world-first collectable campaign”, it aims, said Coles CEO Lisa Ronson, “to encourage a lifelong love of books”.
Of course it’s hard not to be cynical, when you read things like:
We all remember the excitement that Little Shop [a previous mini-collectables campaign] created for customers of all ages and we really wanted to create that same level of excitement for reading – because we know that enjoying books on a regular basis leads to improved literacy skills, better educational outcomes and happier children.
But, you know, it is about Australian books, reading and literacy, so perhaps it’s a case of “the ends justifying the means”?
Coinciding with the launch of this new campaign Coles is also running a competition inviting Australian residents (aged 3 to 18) to create their own picture book. There will be prizes and it will be judged by Griffiths. Coles “will donate a book to the Indigenous Literacy Foundation” for every entry. This is not to be sneezed at, and is, hopefully, a case where the combination of financial and social justice goals can generate a positive outcome. Let’s hope it does.
Do you know The tree-house series? What do you think about this sort of marketing-focused initiative – a cynical ploy, or a genuine attempt to do good while increasing business? And, what about the creators? Is it a good thing for them?

August’s starting book is yet another I haven’t read. Indeed, not only have I not read it, I’ve never heard of it or its author, which is not surprising because, as far as I can tell, it’s a sort of critique of how capitalist forces are driving us all more and more to perform, produce, to be forever doing something, or, as one GoodReads reviewer wrote, on “on how the attention economy and hustle culture is affecting our lives”. The book is Jennifer Odell’s How to do nothing: Resisting the attention economy.
Now, I’m going to break with my usual practice and start with a book I’ve read but not reviewed on my blog, because this book is the. perfect. book. about. doing. nothing. What’s more, it was published in 1936, so this idea is not new, folks! The book is Munro Leaf’s now classic children’s book, The story of Ferdinand. Why don’t you take a moment to stop and smell the flowers before you read on!
Tracy Chevalier’s Remarkable creatures (
Keeping with the nature theme, and a coastal setting, I’m going to take us to William Lane’s The salamanders (
The story of The salamanders is founded in an artist’s colony, and all the relationships and dysfunctions that such groups can generate. In a very loose link, I’m taking us to David Mitchell’s The thousand autumns of Jacob de Zoet (
Another book which deals with European trading in the East Asian region – this time by Britain’s East India Company – is Amitav Ghosh’s River of smoke (

I then checked Booktopia, which is also listed on the page as a source. I searched for Eleanor Dark’s Prelude to Christopher. They provided this message: “This product is printed on demand when you place your order, and is not refundable if you change your mind or are unhappy with the contents. Please only order if you are certain this is the correct product, or contact our customer service team for more information”. Readings didn’t say this, but I’m presuming their copy will be POD too.
Whinge aside, the list is an exciting albeit serendipitous one, including many books barely remembered these days. There are, for example, Kylie Tennant’s memoir The man on the headland, and her autobiography, The missing heir. There are four by Thea Astley, eight by Dymphna Cusack (including the Newcastle-set Southern steel, which interests me), and four by Xavier Herbert.
Other treasures, in terms of their place in Australian literary culture, include Dal Stivens’ 1951 political (and debut) novel, Jimmy Brockett. Stivens is little known now, but,
As you’ll have realised from the Tennants above, the books include non-fiction, like Australian historian Russell Ward’s memoir, A radical life. There are also books of poetry, such as AD Hope’s Selected poems, and short story collections.
Good things come to those who wait! At least, I hope so, because Lisa has had to wait a long time for a review from me for this year’s
Archie Roach
Let’s get the first thing clear. I like holocaust literature – not because I enjoy the subject matter but because in it I find the most elemental, universal truths about humanity. Depending on the book, this literature contains various combinations of bravery and cowardice, cruelty and kindness, love and hate, self-sacrifice, self-preservation and betrayal, resilience and resignation, and well, all those qualities that make up humanity and its converse, inhumanity. I have by no means read all that is out there but here are some that have moved me: Anne Frank’s The diary of a young girl (of course) and Anne Holm’s I am David, from my youth, and then books like Martin Amis’ Time’s arrow, Bernhard Schlink’s The reader, Marcus Zusak’s The book thief, and Ursula Hegi’s Stones from the river. There are gaps, though, in my reading, such as Thomas Keneally’s Schindler’s ark (I did see the film), the works of Primo Levi, and Elie Wiesel’s Night. I have, however, just added
‘No one,’ she says, ‘can write anything till they’ve had experience. Later on perhaps. You will write later on.’ (
The writers they name from that time – Kath Walker, Jack Davis, Kevin Gilbert, Monica Clare (who is new to me), Gerry Bostock and Lionel Fogarty – pretty much mirror the writers who cropped up in my Trove search. Heiss and Minter describe them as