With thanks to Colin Steele – Canberra’s wonderful Meet The Author convenor, who is also one of my major sources of literary news – I have another list for you, this one of the top selling books in this year’s Black Friday sales. Black Friday is a post-Thanksgiving Day sales event with a long and complicated history in the USA, which Wikipedia explains in detail if you are interested. Australia has no Thanksgiving Day so, how do these things happen? (That’s a rhetorical question, folks). And how does Black FRIDAY become Black WEEK or so? (Another rhetorical question.)
Wikipedia also explains that it came to Australia in the 2010s, with Apple Inc being an early promoter of Black Friday deals. However it happened, and whenever it happened, today, if you enter “book sales black friday Australia” into your search engine you will get myriad results from the big well-known online places like fishpond, booktopia and amazon, through the shopfront/online booksellers like QBD, Dymocks and Big W, to publishers like Penguin Books Australia and specialist organisations like the Children’s Book Council of Australia. Everyone, it seems, had Black Friday book sales.
There are many ways we can think about this – in terms of capitalism and the encroachment of American culture, for example – but when it comes to books, there is a silver lining if it results in more people buying books they otherwise may not have. I’ll leave that for you to think about (and maybe discuss in the comments). Meanwhile, whatever we might think, it has presented another interesting way (for those of us who love statistics) to see what people are buying – presumably not only for themselves but for Christmas gifts.
Colin obtained this list from (the pay-walled) Books+Publishing, on Friday, 6 December 2024. They reported that according to Nielsen BookData, 2024 Black Friday–week sales ‘saw volume sales in the Australian book market 40% higher than the average weekly sales in the four weeks prior’, with sales volume in the week of Black Friday up 4% compared to the week of the retail promotion in 2023.
Australia’s bestsellers during Black Friday week, ranked by copies sold from 24 to 30 November 2024, were:
Top five overall bestsellers
- Nagi Maehashi, RecipeTin Eats: Tonight (Macmillan): Australian
- Guinness world records 2025 (Guinness World Records)
- Lee Child & Andrew Child, In too deep (Bantam)
- John Farnham & Poppy Stockell, The Voice inside (Hachette): Australian
- Liane Moriarty, Here one moment (Macmillan): Australian
Top five adult fiction
- Lee Child & Andrew Child, In too deep (Bantam)
- Liane Moriarty, Here one moment (Macmillan): Australian
- Carissa Broadbent, The songbird and the heart of stone (Tor Bramble)
- Richard Osman, We solve murders (Viking)
- Sally Rooney, Intermezzo (Faber)
Top five adult nonfiction
- Nagi Maehashi, RecipeTin Eats: Tonight (Macmillan): Australian
- Guinness world records 2025 (Guinness World Records)
- John Farnham & Poppy Stockell, The Voice inside (Hachette): Australian
- Nagi Maehashi, RecipeTin Eats: Dinner (Macmillan): Australian
- Helen Garner, The season (Text): Australian
While I’m sure Australia’s booksellers were pleased with the sales, and will hope that these sales continue through the holiday season, and while it’s good to see a strong showing of Australian writers in the non-fiction list, it is disappointing to see Australian writers all but absent from the fiction list. The crime novels in the list aren’t Australian, nor the fantasy. Even the one literary fiction work is not Australian. Why is that? Why do more people want to read Sally Rooney than the recent works of Charlotte Wood, or Melissa Lucashenko, or Robbie Arnott, or any of our many other wonderful writers of literary fiction?
Any thoughts?







